CU Phosco unveils modernised brand identity to reflect next century of innovation

After commemorating its centenary milestone last year, CU Phosco has unveiled a reimagined brand identity to better reflect its dynamic, customer-centric, and technologically advanced positioning.

One of the most significant changes is the removal of the word ‘Lighting’ in the brand language. The move from CU Phosco Lighting to just CU Phosco is not just a name change but a reflection of its expanded range of products and services. For instance, in the last year, as a departure from standalone lighting solutions, CU Phosco launched the Connected Urban smart pole, designed to support the densification of street-level 5G rollouts and to provide a full Smart City solution, from antennas to CCTV, public address systems, and more.

It has also recently introduced Asset Finance options, including Lighting as a Service (LaaS), making the latest lighting technology more accessible to its customers without the burden of initial capital investment.

Key elements of the rebrand include a modernised logo and a vibrant colour palette, reinforcing CU Phosco’s commitment to quality, heritage, and tradition while embracing contemporary aesthetics. The updated visual identity aims to resonate with its forward-thinking approach and dedication to the circular economy principles in manufacturing.

“After months of dedicated work and insightful discussions, we are thrilled to unveil our new brand identity. This is a significant step forward in our journey, a testament to our commitment to excellence in design and sustainability as we embark on our next century with renewed vigour,” shared Clare Fuller, Head of Marketing at CU Phosco.