Seth Bernstein lights Mercedes-Benz Electric Vehicle World Premiere with Chauvet Professional

Every bit of magic has more than a little technology behind it.  The unveiling of the new Mercedes G-Class all electric wagon at Franklin Canyon Park in Beverly Hills was living proof of that… but the transformative power of tech wizardry wasn’t limited only to this new vehicle. It also sparkled throughout the entire event.

Next to the vehicle itself, the highlight of the Team X-produced reveal, was a performance by Travis Scott. The Grammy-winning, platinum artist didn’t appear on any ordinary stage, either. Instead, he was driven out in the new Mercedes on a platform that appeared to be floating in the lake! For good measure, he performed some songs while standing atop the shimmering blue vehicle.

Seeing a world-class artist and a stunning car on a stage surrounded by water in a canyon that oozed natural beauty was a breathtaking experience. But, as always, this magical moment, was backed by a lot of hard work and brilliant technology.

Seth Bernstein, who led the lighting team, used 68 CHAUVET Professional Color STRIKE M motorized strobe-washes supplied by Volt Lites. He described what went into making this memorable experience a reality:

“This was an impressive accomplishment. Scuba divers built an elevated stage in the park’s decommissioned reservoir. This presented immense challenges, as we didn’t want to distract from the beauty of the environment with excessively visible fixtures or positions.  Also, the audience walked in during the last hour of daylight, so we wanted to keep the rig discrete so people would be highly surprised by all the show elements. Since this was the world premiere of the all-Electric G Wagon, lighting the vehicle reveal was a huge focal point for the show planning. Niklas Bildstein Zaar and his team at Sub Global in Berlin, our talented creative directors, chose a piece by lighting artist Boris Acket called “Sunrise For Sleepers” which consists of a simulated sunrise in an indoor environment.

“Boris and I collaborated on adapting this idea in the canyon setting, using a 24,000-Watt Tungsten Fresnel fixture on a 55’ techno-crane,” continued Bernstein. “As the car drove out, the ‘sun’ appeared to rise over the lake. The amount of technical planning and blind luck that went into making this happen was staggering. Boris was a pleasure to work with. Killswitch Rigging and Volt Lites put their heads together to mount and power the huge fixture on the crane and StrictlyFX provided all the atmosphere to render the sunrise and hide the techno arm and base.”

With the exception of a few selectively employed keys lights, Bernstein relied exclusively on color washes and strobes from his Color STRIKE M fixtures, along with laser effects. “The creative direction called for a huge amount of atmosphere, which needed to be colour toned for each song,” he explained.  “Because we were using these very pure and bold Laser effects, I wanted to be careful about using any fixtures that would create visible beams that would clash. The Color STRIKE Ms had that perfect brightness and colour range, but also didn’t distract the Lasers.”

Technical directors ST. ROBO, Nik Evers and Markus Eibl recounted how the fixtures helped make the even run smoothly, even with uncertain weather conditions. “Given that the Mercedes-Benz electric G-Class Premier took place at an outdoor venue by a reservoir, the weather was unpredictable — and indeed it went from intense sunlight to sudden rain showers. Thanks for the all-weather IP65 capabilities of the Color STRIKE M, we didn’t have to worry about covering or protecting them constantly. Their reliability and durability made the event seamless and visually stunning despite the challenging conditions. We frequently deploy and specify these fixtures, appreciating the consistent performance and robust design.”

The Color STRIKE M fixtures were positioned “everywhere they could possibly go given the complexity of the lake bed” noted Bernstein. There were only two spots where the soil could support towers being build. So, Killswitch constructed 24-foot towers in a space nestled between the trees on the shore. There were also some boom lifts on the access road where fixtures were lifted above the tree line. Aside from that, the production team installed a row of  “Color STRIKE M footlights” for Travis Scott on the base of the guest deck (which was also build in the lake), while other fixtures were scattered in clearings on the perimeter walking path.

Speaking of the Color STRIKE M units in his rig, Bernstein said, “How strong is this fixture? It took only 68 Color STRIKES to light an entire canyon. At one point someone standing on the access road told me that we changed the colour of the sky!”

The high output Color STRIKE M fixtures were used to create a variety of colour washes that played off brilliantly against the shadows and dark spaces. “Red was a huge element of the show, due to the artist material and the way that red makes water look other-worldly,” said Bernstein. “Cyan, amber and the white center cell of this fixture also played very prominently in the colour choices.”

With limited dark time available in the canyon, the entire production team had to bring its A-game to achieve these results. “We had no timecode and no artist rehearsal,” said Bernstein. “So, a huge credit goes to the programmers Joe Watrach on lights and Nick Meyer on Lasers, as well as our pre vis model builders at Earlybird. We also couldn’t have done this without Blue Revolver, our lead fabricator, and the Mercedes team, including Clair Global, ST. ROBO, and Bullitt Productions.”

Bernstein described the entire project as “a huge team effort.” That ingredient — along with some powerful technology, will make magic happen every time.

Photo credit: Jamal Eid/Getty Images.